Traditional values run throughout our baking. For us, it's not only a philosophy, but also a promise. We have developed recipes and baking techniques over 90 years to make sure everything we bake is the best around. We promise to deliver the freshest cakes and bakery goods straight to your closest Birds shop bright and early, and to make sure you are happy with every last bite.

Our team of dedicated bakers is working 24 hours a day, 7 days a week to make sure our promise of freshness is kept day after day. All of our products are baked on a daily basis, and delivered fresh throughout the day to each and every one of our 54 highstreet shops around the East Midlands.

If it's Birds, it's fresh. Guaranteed.

We believe you need us where you are. That's why all of our shops are open throughout the day offering a range of different products lines to cater to your breakfast, lunch and dinner needs. You can tuck-in right there and then or take your fresh baking home for everyone to enjoy.

It's a Birds moment.

Our great range of bakery food is only available in our own Birds shops. That means we not only control exactly how fresh our products are, but we can also make sure you get value for money on everything we sell. We operate our shops under the philosophy of the customer being key. It's our loyal customers that make Birds what it is today.

And for that we would like to say a big thank you.