'Get Your Bake On' and design next sweet treat for Birds

'Get Your Bake On' and design next sweet treat for Birds

Birds Bakery is giving budding East Midlands bakers the chance to see their creations sold in store with the launch of its new ‘Get Your Bake On’ competition.

In a search for the most exciting product to add to its range of sweet treats, the family-run retailer is encouraging cake enthusiasts of all ages and levels of experience to share their designs.

The winning baker will get to work with the expert team at Birds to develop their product, before it hits the shelves in October as part of its Halloween range. They will also receive a Birds Burgundy Card, entitling them to free Birds for a year.*

When the competition launches on Birds’ social channels on Monday 27 June 2022, people can submit their entries in the comments. To be considered, entrants must share the name of their creation with its key flavours and a picture to show the final result. Creative drawings are accepted, or a photograph for those who are brave enough to bake it.

Birds is known for its commitment to quality and classic flavours, as well as treats such as its much-loved Caramel Doughnut. Bakers are encouraged to be creative with their Halloween themed designs, while keeping in mind the ethos of the brand, which has been baking for over 100 years.

The competition launches this week, and will be open until 18 July 2022.

Mike Holling, sales and marketing director at Birds Bakery, said:

“Following a rise in home baking in lockdown, ‘flour fever’ has continued to grip the nation. We want to meet these British bakers - whether they’ve been making treats for years, or have just discovered the craft.

“We love baking because it unites everyone. Grandparents do it, children do it, work colleagues do it, and even students can sometimes be found tucking into tea and cake instead of out partying. There’s no age limit to this competition, because we want to see the full range of what our customers can dream up.

“As well as our core range of classic cakes, our team does like to celebrate each season with some suitable products - everyone loves our hot cross bun loaves, and our delicious orange carrots at Easter, heart cupcakes and chocolate frogs for Valentine’s Day, and of course, our mince pies and gingerbread reindeers at Christmas.

“The winner of this competition will have their creation sold in October, so we’re open to seeing some spooky ideas as well as a twist on traditional favourites, with a particular focus on biscuits, cupcakes, chocolate lollipops and doughnuts.”

Birds Bakery has 62 stores across the region. Many Birds products can also be ordered online and delivered to buyers’ homes using the Birds By Post delivery service.

“Get Your Bake On” and submit your entry on social media:

Instagram: @birds_bakery

Twitter: @birds_bakery

Facebook: @Birds Bakery


1- The promoter is: Birds (Derby) Ltd (company no 252672)] whose registered office is at Ascot Drive, Derby, DE24 8GN.   

2- The competition is open to residents of the United Kingdom except employees of Birds (Derby) Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition.  

3- There is no entry fee and no purchase necessary to enter this competition.  

4- By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.  

5- Route to entry for the competition and details of how to enter are via Facebook and Instagram, with email accepted for entries from schools only.   

6- Closing date for entry will be 18/7/22 After this date, no further entries to the competition will be permitted.  

7- No responsibility can be accepted for entries not received for whatever reason.  

8- The rules of the competition and how to enter are as follows:

-Entrants must provide a description of the created product, including key ingredients and flavours (exact measurements / volumes not required).

-Entrants must provide a visual depiction of the product. This can either be a photograph of the baked product or an illustration (hand drawn or other).

-Physical products will not be accepted either in-store or delivered as an entry into this competition. 

-Entries must be posted as a comment underneath the relevant social media posts on Birds Bakery’s Instagram and Facebook accounts. 

-Email entries will be accepted from schools, who will be contacted by Birds Bakery’s PR representatives. 

9- The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice. Any changes to the competition will be notified to entrants as soon as possible by the promoter.  

10- The prize is as follows:  

‘A year’s supply of Birds Bakery products’ - redeemable in-store, at the closest store to the winner's home, to be agreed by the promoter. Maximum spend of £10 per week for a period of 52 consecutive weeks.   

The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.  

11- Winners will be chosen by a panel of judges appointed by the Promoter.   

12- The winner will be notified by email and/or DM on Instagram/Facebook and/or letter within 28 days of the closing date. If the winner cannot be contacted or does not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.   

13- The promoter will notify the winner when and where the prize can be collected / is delivered.  

14- The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.  

15- By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.  

16- The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent other than the promoter’s public relations agency, Tank PR Ltd.   

17- All competition entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned.   

18- By submitting your competition entry and any accompanying material, you agree to assign to the Promoter all your intellectual property rights with full title guarantee; and waive all moral rights in and to your competition entry and otherwise arising in connection with your entry to which you may now or at any time in the future be entitled under the Copyright, Designs and Patents Act 1988 as amended from time to time and under all similar legislation from time to time in force anywhere in the world.  

19- You agree that the Promoter may, but is not required to, make your entry available on its website and any other media, whether now known or invented in the future, and in connection with any publicity of the competition. You agree to grant the Promoter a non-exclusive, worldwide, irrevocable licence, for the full period of any intellectual property rights in the competition entry [and any accompanying materials], to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the competition entry [and any accompanying materials] for such purposes..  

20- Entry into the competition will be deemed as acceptance of these terms and conditions.  

21- The information provided will be used in conjunction with the following Privacy Policy found at https://birdsbakery.com/privacy-policy.html

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