Birds Bakery asks you to choose new doughnut flavour

Birds Bakery asks you to choose new doughnut flavour

East Midlands favourite, Birds Bakery, is asking customers to help create a brand new doughnut to join its other best-selling products.

Fans of the family-run bakery will be able to create the new doughnut over the coming weeks by voting in polls on Facebook, Twitter and Instagram to pick the base flavour, filling and topping. The winning combination will then be created by Birds expert bakers before being available to buy in store and online later this summer.

The first vote, which opens on Tuesday (23/5/23) is to pick the base flavour - choosing between strawberry, chocolate and lemon. Polls for the filling and topping will then be launched over the following weeks until the brand new product is created.

Lesley Bird, chief operating officer at Birds Bakery, said:

“At Birds we love to involve our loyal customers and listen to what they want to see in store. As doughnuts are one of our top sellers, we wanted to let everyone have a say on what our new creation should be.

“By asking them to choose a base flavour, filling and topping we hope to build a product that is truly unique to Birds and our customers in the East Midlands.”

The initiative has been inspired by National Doughnut Week, a nation-wide fundraising week organised by The Children’s Trust supporting children with brain injuries, which runs from Saturday 20th to Sunday 28th May.

Birds will be supporting this by giving a 20p donation to the charity from every individual doughnut purchase made throughout the week, as well as 25p from every sale of its limited-edition salted caramel cream-filled doughnut, topped with a ginger crumb.

Last year, Birds Bakery raised a total of £10,000 during National Doughnut Week.

To vote for either a strawberry, chocolate or lemon base flavour, visit Birds Bakery’s Facebook, Twitter or Instagram.

Birds Bakery has 61 stores across the region including Nottinghamshire, Derbyshire and Leicestershire. Many Birds products can also be ordered online and delivered to customers’ homes using the Birds By Post service.

Find your nearest Birds store online at

With 61 friendly shops to choose from Find your birds stores
which are currently open

For all your queries about Birds please get in touch on: 01332 361 316
or you can email at: