Derby mum designs new treat for Birds

Derby mum designs new treat for Birds

Birds Bakery has unveiled the winner of a competition to design a new Halloween product to be sold in stores across the East Midlands.

The ‘Get Your Bake On’ competition launched earlier this summer, encouraging cake enthusiasts to share their designs on social media, with the winning design to be sold in Birds’ 63 stores in the lead up to Halloween.

Lauren Milner, from Stenson Fields, was chosen by a panel of judges after wowing with her ‘Pumpkin Puff’ design. Lauren will not only see her creation in stores, but has also received a Birds Burgundy Card entitling her to free Birds goodies throughout the year.

Described as a spooky take on the already classic cream puff, it will be filled with chocolate orange cream, covered with orange icing and finished with green chocolate on top for the pumpkin stalk.

On her creation, keen amateur baker Lauren said, “As soon as I saw the competition, I knew I wanted to do something around a pumpkin. I didn’t want to venture too far from what Birds is about – I thought it best to stick to an original, well-loved classic and give it a twist. The cream puff is the perfect shape for a pumpkin and as chocolate orange is my favourite flavour, it was a no brainer.

“My partner and little girl are so excited about free Birds for a year, but as I bake quite a lot at home, mainly cupcakes and cookies, I’m most excited to actually see the Pumpkin Puff come to life!”

Mike Holling, sales and marketing director at Birds Bakery, said:

"We love to celebrate each season at Birds, from our chocolate frogs for Valentine’s Day, to our gingerbread reindeers at Christmas. We knew it was time to add something a bit different to our Halloween range, and who better to ask than our customers?

“Our bakers had so much fun creating Lauren’s winning design and it’s been great to have her in store to see her drawing become a reality. We can’t wait to see the reaction of customers when the Pumpkin Puff hits the shelves this week (24 October), just in time for Halloween. .”

Birds’ Halloween range is available in all stores now, featuring a wide range of spooky treats including Gingerbread Mummies, Chocolate Pumpkins and Ghost Chocolate Lollies. Lauren’s Pumpkin Cream Puff will run as an exclusive alongside this range from 24th - 31st October.

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