Birds and the Community

As a family company who operate in the hearts of communities across the East Midlands we take great pride in contributing to both local and national charities

You'll find below the details of the organisations that we're helping and also you can read a little about their activity in helping others.

Please note that we dedicate our charity focus each year on our chosen charities to obtain the maximum contribution for them and apologise that we cannot donate towards individual requests other than these.

In aid of Marie Curie

In aid of Marie Curie

Birds are proud to announce that our chosen charity for 2016 is to be Marie Curie. Throughout the year our aim is to support them by holding a number of events and offering special 'themed' products to raise both awareness and money for this wonderful organisation.

We'll be starting off by selling our special cupcakes in the shops from the 1st March along with donating the proceeds from the sales of plastic carrier bags to this charity along with a proportion of the proceeds of the sales from our new "Jute" bags which will be available to buy in our stores.

So please keep up to date with all of our activities by visiting the website, Facebook and Twitter for the latest information regarding the funds raised and events taking place. Thank you all for your valued support!

To learn more about Marie Curie please visit -

The Royal British Legion Poppy Appeal

The Royal British Legion Poppy Appeal  £850 raised

Within the Birds bakery we created a very special VE Day Commemorative Cupcake for sale within our 56 East Midlands shops. We are delighted to say that the sale of the cakes has raised £500 for the Royal British Legion Poppy Appeal - A big thank you to everyone for this fantastic effort. For the Poppy appeal week in November our wonderful Bakers made Poppy cupcakes and we raised another 350 for this fantastic appeal

To learn more about the Royal British Legion Poppy Appeal -


Macmillan  £600 raised

The Macmillan coffee morning held across the country on Friday 25th September this year was a fabulous opportunity to raise vital funds for this deserving Charity. This year we decided to give our Swiss Tarts a makeover to support them and for 2 weeks in September we turned our Cherries Green on the cakes and it worked a treat with 10p from every one of these cakes sold donated to the charity raising a fabulous £600.

To Learn more about Macmillan Cancer Support -

The Colin Bloomfield Melanoma Appeal

The Colin Bloomfield Melanoma Appeal  £2500 raised

Colin Bloomfield was a well known radio and TV presenter in the East Midlands and his untimely death prompted a member of our Bakery team to ask if we could do something to raise money for this appeal. We produced a special Sunflower Cupcake to sell in our shops which proved very popular and helped us raise 2500.

To learn more about this appeal -

The Childrens Trust

The Childrens Trust  £7000 raised

Birds Bakery has long been a supporter of the Childrens Trust through our work with National Doughnut Week. In May 2015 during doughnut week we donated 20p from the sale of every single doughnut sold in all of our 56 shops. This year we have surpassed all previous donations with an impressive £7000.

To learn more about The Childrens Trust -

Make A Wish

Make A Wish  £650 raised

During Craft Bakers Week this year the Company launched our new Carrot Cup Cake. 10p from the sale of every one went towards the Make A Wish Charity.We also had charity collection boxes in all our shops which our customers kindly donated to.The Make A Wish foundation raises money to grant magical wishes to enrich the lives of children and young people fighting life- threatening conditions

Guide dogs for the Blind

Guide dogs for the Blind  £5000 raised

This is our chosen Charity of the year 2015 with our aim being to raise £5000 to "buy" a guide dog and hopefully name him or her! We are running various incentives throughout the year and we have started with our "lollypaws". Tasty Chocolate lollipops in the shape of dog paws with 5p from the sale of every paw is going to the charity.

With the introduction of the new 5p charge for plastic carrier bags this year starting on the 5th October, we will also be donating the proceeds from the sales of these bags to this charity along with a proportion of the proceeds of the sales from our new "Jute" bags which will be available to buy in our stores.

To learn more about this appeal -

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