Everyone matters: supporting local communities

22 February 2024
Everyone matters: supporting local communities

With our stores nestled throughout locations in the East Midlands we are more than just a bakery – we are a part of many communities. We would love to chat about the awesome things we've been up to in the past year, especially when it comes to supporting our community.


The final tally for our charity contributions in 2023 hit an incredible £78,226.00. This isn't just a number; it's a reflection of our commitment to making a positive impact, and we couldn’t have done without you, our loyal customers. With your support, whether you snagged a carrier bag or indulged in one of our themed cupcakes, each purchase was a high-five to positive change both in our local communities and further afield.

Our charity contributions went towards a range of projects. Our customers helped us to raise £18,500 for the Turkey & Syria Appeal, to stand in solidarity with urgent humanitarian needs. The Children’s Trust received a donation of £10,125, ensuring crucial support for vulnerable young people in their most challenging moments. Honouring the sacrifices of our brave servicemen and women, we donated a total of £800 to the Poppy Appeal. . Mind Derbyshire/Nottinghamshire, with its vital work in mental health initiatives, received a significant contribution of £48,801 thanks to all of your generous donations.

Looking back at the past year, we're thrilled to see the efforts that have been made to raise over £78,000 for local and national charities. A huge thank you to all of you; your loyalty allows us to make a real difference to charities close to our hearts.


Empowering communities through charity

Your support didn't just stop at the cash register - it fuelled the impactful work of our supported charities. From helping out in the Turkey & Syria Appeal to aiding the Children’s Trust, saluting our brave servicemen and women in the Poppy Appeal and contributing to the incredible work Mind Derby/Nottingham – you guys made it happen.


Mind Derby/Nottingham impacts those right here in the East Midlands, providing vital mental health support and services. Your contributions have directly fuelled their efforts, making a real difference in the lives of individuals facing mental health challenges in our own backyard.


Sustaining the spirit of giving

Beyond the pounds and pence, Birds are all about giving back. We're committed to supporting local food banks, making sure our surplus bread finds its way to those in need. Whilst we do lots of shorter fundraising appeals, choosing one charity a year to really focus our efforts on is our way of saying, "We're in it for the long haul."


Looking ahead to a brighter future

As we jump into 2024, we're gearing up to announce our next main charity for the year -  if you would like to be our charity of the year please do email us a bit about what you do and we’ll be in touch. The support from you lovely folks hasn’t just fuelled our charitable contributions; it's lit a fire of kindness and generosity in our community. Massive thanks to everyone who shopped with us last year – making positive changes one pastry or cob at a time.


In the Bird family, charity isn't just a thing we do; it's a heartfelt commitment that ties us to our community. With you by our side, we're excited about a future where everyone matters, and together, we keep making a real difference in the lives of those around us. Cheers to making the world a bit sweeter!

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