Birds Bakery launches new treats for Coronation celebration

Birds Bakery launches new treats for Coronation celebration

Carriage-shaped chocolates, gingerbread crowns and King’s Guard lollies are among the treats up for grabs, as part of Birds Bakery’s new Coronation range.

The popular East Midlands bakery has officially unveiled the new limited-edition collection, which also includes all butter crown-shaped shortbread biscuits, as well as red, white and blue cupcakes, chocolate mice and a crown topped pork pie.

Traditional favourites, fit for any royal celebration are also available, including scones, sausage rolls and a huge range of platters comprising pastries, sandwiches and sweet treats, with vegetarian options on offer for those hosting a special Coronation party.

To celebrate the launch of their Coronation range and coinciding with the nationwide Big Help Out, Birds Bakery is giving away a selection of the treats to someone who has made a difference to their local community.

The Big Help Out takes place on Monday 8 May to encourage everyone to lend a helping hand in their communities, whether by working on a project at their local town hall or supporting a neighbour.

Birds Bakery also wants to celebrate those who have been particularly helpful all year round.

To be in with a chance of winning a box of 12 cupcakes with chocolate crown topper, the family-run bakery is asking for people to nominate someone who has made a real impact, whether that’s by helping out with a simple task or just being a friendly face.

One winner in Derbyshire, one in Nottinghamshire, one in Leicestershire and another in Staffordshire will receive treats to help them celebrate the historic event.

To nominate, well-wishers need to visit Bird’s Facebook page and leave a comment under the Coronation competition post. It should detail who the nominee is, how they’ve made a difference, and which area they are from.

The competition closes on 2nd May with the four winners being chosen by a panel of Birds judges. They will then receive the collection in time for the big day.

Lesley Bird, Chief Operating Officer at Birds Bakery, said:

“At Birds Bakery we pride ourselves on family and heritage. We’ve seen customers pass down their traditions of visiting a store to their children and grandchildren so we know how good deeds bring everyone together.

“As we prepare to celebrate the coronation of King Charles III and The Big Help Out, what better way to show your appreciation for someone close to you by providing them with something to make them smile. We do always like to put a fun spin on our bakes.

“There’s nothing better than highlighting someone’s good deeds and we hope this giveaway will inspire others to get to know their local communities and take time to make that extra bit of effort.”

Birds Bakery has 62 stores across the region. Many Birds products, including those in the Coronation range can also be ordered online and delivered to buyers’ homes using Birds By Post.

Plan your Coronation party and submit your entry on social media:

Facebook: @Birds Bakery


1- The promoter is: Birds (Derby) Ltd (company no 252672)] whose registered office is at Ascot Drive, Derby, DE24 8GN.

2- The promotion is open to residents of the United Kingdom except employees of Birds (Derby) Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition.

3- Participating in this promotion indicates agreement to be bound by these terms and conditions.

4-The promotion begins on 18/04/2023 and closes midday 02/05/2023 (promotion period).

5- All claims must be made by midnight on 08/05/2023 (claim by date).

6- How to enter: To enter, comment on the Coronation post on Facebook (@Birds Bakery) detailing who the nominee is, how they’ve made a difference, and which area they are from. This must be done by midday on 02/05/2023.

7- The prize: a box of 12 cupcakes with chocolate crown topper to be collected from the winners nearest local store. No cash alternative will be provided.

8- The promoter reserves the right to cancel or amend the promotion and these terms and conditions without notice. Any changes to the competition will be notified to entrants as soon as possible by the promoter.

9- The promoter will notify the winners when the prize is posted.

10- The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

11- The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent other than the promoter’s public relations agency, Tank PR Ltd.

12- The information provided will be used in conjunction with the following Privacy Policy found at

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