Sales Area Manager
At Birds, we've
been baking, serving, and delighting customers for over 100 years. We're proud
of our heritage, our people, and the communities we serve. As we continue to
grow, we're looking for an inspiring Sales Area Manager to lead a
portfolio of our bakery shops and help our teams deliver exceptional customer
experiences every day.
Location
Employment Type
Hours
Salary
Purpose
This isn't just
about managing stores. It's about supporting people, developing talent, driving
performance, and ensuring every customer leaves with a smile (and maybe a
freshly baked treat too!).
You'll be
responsible for leading and coaching our Shop Managers, helping them build
high-performing teams while ensuring our stores achieve great results in sales,
service, product quality, and operational standards. You'll be a visible leader
in your region, championing our values of: We Care,
Customer Focused, and Continuous Development.
Responsibilities
- Leading,
supporting and developing a portfolio of Birds shops across your region.
- Coaching
Shop Managers to achieve sales, profit and performance targets.
- Creating
motivated, engaged teams through regular coaching, feedback and
development.
- Supporting
recruitment, onboarding and training of Shop Managers and Assistant
Managers.
- Ensuring
excellent standards of customer service, product quality and brand
presentation.
- Driving
commercial performance through effective stock management, labour planning
and operational excellence.
- Acting
as a key communication link between Head Office and shop teams.
- Ensuring
all stores maintain the highest standards of food safety, hygiene and
compliance.
- Identifying
opportunities to improve performance, customer satisfaction and colleague
engagement.
Experience
You'll be an
experienced multi-site retail, hospitality or food service leader who loves
developing people and helping teams succeed.
You'll ideally
have:
- Experience
managing multiple locations or a large retail/hospitality operation.
- A
proven track record of driving sales and improving performance.
- Strong
coaching, leadership and people development skills.
- The
confidence to have challenging conversations and support colleagues
through change.
- Excellent
organisational and communication skills.
- A
hands-on approach and willingness to lead by example.
- A
passion for delivering fantastic customer experiences.
Most importantly,
you'll share our values and genuinely care about supporting your teams to be
the very best they can be.