Our impact

From knead to need
Baker sprinkling flour on dough
We’re proud of our close ties to our local communities around Derby and Nottingham, and to the charities and food banks we support

Supporting our community

Turning doughnuts into donations
The Children’s Trust is the UK’s leading charity for children with brain injury, and National Doughnut Week gives us a chance every year to support them and other charities. So far, we’ve donated more than £130,000 to The Children’s Trust.
Sketch of charity donation buckets, cheques and Birds Bakery carrier bags
Local charities we’ve recently supported through our Charity of the Year scheme and other donations include Tree Top Hospice in Derby, Twycross Zoo and Canine Partners near Coalville, as well as Derbyshire Mind and Nottinghamshire Mind.

Treetops Hospice

Treetops Hospice Care provides nursing care and emotional support for adults and their families in Derbyshire and Nottinghamshire.
Raised in 2021

Canine Partners

Canine Partners transforms the lives of people with physical disabilities by partnering them with assistance dogs. Their dogs bring greater independence and quality of life to their partners, offering security, companionship, and practical help with everyday household tasks.
Raised in 2022


In recognition of their service to the Nation, SSAFA works to ensure that the needs of the Armed Forces, veterans and their families are met in an appropriate and timely way.
Raised in 2021


Across the UK, more than 100,000 children and young people are estimated to be living with serious or exceptional health needs. Thanks to advances in medicine and medical practice, the numbers of these children grow every year.
Raised in 2020
  1. 2023

    Main beneficiary

    Mind Derbyshire/Nottinghamshire

    Other partners

    Turkey & Syria Appeal
    Children’s Trust
  2. 2022

    Main beneficiary

    Canine Partners

    Other partners

    Ukraine appeal
    Children’s Trust
    Poppy Appeal

Less food miles, more food smiles.

Supporting food banks

When baked goods do good
Not everything we make gets sold. But we’re constantly looking at ways to reduce food surplus. Many of our stores work directly with local food banks and charities to redistribute unsold goods, and we’re always looking to grow our partner network. In 2023, we joined the Too Good To Go service, which connects customers through an app to stores with surplus unsold food.
Sketch of Birds Bakery sweet treats - including cupcakes and chocolate mice

Everybody has a story to tell about Birds

Their iced buns need an ‘Iced buns-anonymous’ helpline setting up, as they are that bloody addictive.
A sketch of Birds Bakery with a box of bread
Read more stories
Added to cart
View cart () Checkout