Our impact

From knead to need
We’re proud of our close ties to our local communities around Derby and Nottingham, and to the charities and food banks we support

Supporting our community

Turning doughnuts into donations
The Children’s Trust is the UK’s leading charity for children with brain injury, and National Doughnut Week gives us a chance every year to support them and other charities. So far, we’ve donated more than £130,000 to The Children’s Trust.
Local charities we’ve recently supported through our Charity of the Year scheme and other donations include Tree Top Hospice in Derby, Twycross Zoo and Canine Partners near Coalville, as well as Derbyshire Mind and Nottinghamshire Mind.

Treetops Hospice

Treetops Hospice Care provides nursing care and emotional support for adults and their families in Derbyshire and Nottinghamshire.
£10,000
Raised in 2021

Canine Partners

Canine Partners transforms the lives of people with physical disabilities by partnering them with assistance dogs. Their dogs bring greater independence and quality of life to their partners, offering security, companionship, and practical help with everyday household tasks.
£65,456
Raised in 2022

SSAFA

In recognition of their service to the Nation, SSAFA works to ensure that the needs of the Armed Forces, veterans and their families are met in an appropriate and timely way.
£34,756
Raised in 2021

Wellchild

Across the UK, more than 100,000 children and young people are estimated to be living with serious or exceptional health needs. Thanks to advances in medicine and medical practice, the numbers of these children grow every year.
£21,345
Raised in 2020
  1. 2023

    Main beneficiary

    Mind Derbyshire/Nottinghamshire
    £15,960

    Other partners

    Turkey & Syria Appeal
    £24,000
    Children’s Trust
    £10,125
  2. 2022

    Main beneficiary

    Canine Partners
    £52,500

    Other partners

    Ukraine appeal
    £18,500
    Children’s Trust
    £10,000
    Poppy Appeal
    £2,000

Less food miles, more food smiles.

Supporting food banks

When baked goods do good
Not everything we make gets sold. But we’re constantly looking at ways to reduce food surplus. Many of our stores work directly with local food banks and charities to redistribute unsold goods, and we’re always looking to grow our partner network. In 2023, we joined the Too Good To Go service, which connects customers through an app to stores with surplus unsold food.

Everybody has a story to tell about Birds

Their iced buns need an ‘Iced buns-anonymous’ helpline setting up, as they are that bloody addictive.
Gordono
Read more stories

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